Aerial view of farmland in the Macedon Ranges, filmed for the Department of Agriculture, Fisheries and Forestry meat export video series

TRAINING

Department of Agriculture, Fisheries and Forestry

Training video series for international meat export auditors

Department of Agriculture, Fisheries and Forestry — Kess Media
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Every year, overseas government delegations arrive in Australia to audit our meat export system. Before they visit a single establishment, they sit through an entry meeting: hours of technical briefing covering legislation, animal health, traceability, certification and government oversight. DAFF's Meat Exports Branch wanted to replace that briefing with something people could actually absorb.

We produced four training videos. A full overview of the Australian meat export system, presented to camera with narration and infographics. A dedicated module on halal certification and the AGAHP partnership. And two animated modules, one on what auditors focus on during a site visit, the other on cultural sensitivities for the Australian teams hosting them.

Filming ran across Canberra, regional Victoria and South Australia, covering laboratories, farms and processing establishments, plus aerial work under our CASA ReOC. Every location carried its own biosecurity, hygiene and safety requirements, and we worked inside all of them. The animated modules were produced in house to DAFF's brand palette. Everything was delivered with transcripts, captions and accessible versions with extended pauses.

The first overseas delegations have now watched them. The videos are doing exactly what they were built to do: giving auditors a clear, consistent picture of how Australia's meat export system works before anyone sets foot on site.

"At the Department of Agriculture, we wanted to create a video that would showcase Australia's export system from start to finish. We had a broad vision and high expectations and we are pleased to say that Alex not only met those expectations but exceeded them, delivering a final product that went well beyond what we had imagined. Filming took place across multiple locations, and Alex was incredibly accommodating when it came to scheduling, coordination and managing logistics. Alex also developed animated videos for us, based solely on scripts we provided with very little creative direction or guidance. His ability to transform concepts into engaging, high-quality visual content was truly impressive. All of the videos Alex produced have been exceptionally well received by our audiences. We were delighted to work with Alex and would not hesitate to engage his services again in the future. We highly recommend him to any organisation seeking a creative, reliable and talented videographer and content producer."

Elena Gorgeva — Technical Officer, Meat Exports Branch, Department of Agriculture, Fisheries and Forestry

"Working with Alex and the team at Kess Media was a pleasure. His talent, reliability and ability to bring ideas to life from little more than a script produced results that far exceeded our expectations. We are grateful for the work Alex delivered for our department and would welcome the opportunity to work with him again in the future."

Brett Evans — Meat Exports Branch, Department of Agriculture, Fisheries and Forestry
Video crew filming a presenter against a living wall in Canberra for a government training video
Filming the presenter segments in Canberra
Presenter delivering a piece to camera for the DAFF meat export system video
Presenter to camera, Canberra
Camera monitor showing the presenter framed during a government video shoot
Checking the frame on set
Kess Media camera crew working on location for a federal government video production
Kess Media crew on location
CASA licensed drone photography of cattle grazing on pasture in regional Victoria
Aerial photography of cattle on pasture, regional Victoria
Aerial view of South Australian farmland meeting the coastline near Victor Harbor
Farmland running down to the coast, South Australia
Drone photography of a flock of sheep grazing on Australian farmland
Sheep grazing, filmed under our CASA ReOC
Scientists receiving and logging samples at a government residue testing laboratory in Canberra
Sample receipt at the National Residue Survey laboratory
Laboratory scientist pipetting samples during residue testing for Australian meat exports
Residue testing in the Canberra laboratory
Presenter filmed on farm for the Australian Halal Program module of the DAFF meat export video series
Presenting the Australian Halal Program module, filmed on location
Title card for the Australian Halal Program module, designed in Australian Government brand styling
Australian Halal Program module title card
Whiteboard animation showing the pillars that underpin Australia's meat export regulatory system
Animated module explaining the pillars of Australia's export system
Whiteboard animation of an audit entry meeting between overseas auditors and Australian officials
From the auditor areas of focus module
Whiteboard animation showing an interpreter supporting clear communication during a site audit
From the cultural sensitivities module: working with interpreters

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