Smartways

Smartways came to us mid-rebrand with a clear objective: video content that could anchor their new identity across internal and external channels. Multiple locations, real staff, real environments, and a brand story that needed to feel cohesive whether it was playing in a hospital boardroom or on a client's phone.

We developed a multi-location brand video series, taking the team from metropolitan sites to regional hospitals. This meant working sensitively in clinical environments, coordinating with busy staff, and capturing the kind of authentic interactions that scripted content rarely achieves.

The finished series landed with both internal and external audiences. Smartways' Marketing Director, Steve Cheetham, has since returned to collaborate again. For us, that's the result that matters most.