THINKING OUT LOUD

Notes from the field.What we've learned.

Practical thinking on visual content, procurement, and making work that matters, from eight years of shooting for governments, NGOs, and purpose-driven organisations.

LATEST POSTS

Notes from the field.

What we've learned.

Transport for NSW team members taking part in the City2Surf fun run through Sydney, 2015.
Procurement

Kess Media is a NSW Government-Approved Production Supplier

We're prequalified on the buy.NSW Advertising and Digital Communications Services Scheme, which means NSW Government agencies can engage us directly for photography, video and production.

June 2026·2 min read
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Aerial view of Humpty Doo Barramundi farm at sunrise, showing the grid of aquaculture ponds reflecting early morning light with the Adelaide River curving through the landscape and low cloud rolling across the distant floodplain.
Case Study

Inside Australia's largest barramundi farm, on assignment for Austrade

Behind the sunrise aerial that announced Australia's first ASC-certified barramundi farm, and what it took to document Humpty Doo Barramundi for Austrade's Nation Brand library.

April 2026·6 min read
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New Australian citizens waving Australian flags at Hills Shire Council citizenship ceremony
Event Photography

400 New Australians. Every One of Them Deserved a Photo Worth Keeping.

Covering two citizenship ceremonies in a single day means covering a lot of ground. Four hundred people. Two ceremonies. Dozens of individual moments — the oath, the handshake, the certificate, the photo with the family who drove two hours to be there. Multiply that across a full room of new Australians and you end up with a lot of frames.

April 2026·4 minutes
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Team reviewing a structured photography library on a large screen in an office
Content Strategy

The part of a photography project most agencies skip: making it usable

Most agencies hand over a folder of images and walk away. The real value comes from building a structured, searchable library that people across your organisation can actually use, months and years after the shoot.

March 2026·4 minutes
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Government procurement documentation and compliance paperwork for visual content vendors
Procurement

What government procurement actually looks for in a visual content vendor

Behind the tender process, what panels care about that creative agencies routinely ignore. ABN registration, insurance certificates, compliance documentation, and why your sample work needs to be in the right format before you even get to the creative pitch.

March 2026·6 min read
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Austrade National Brand Image Library - photographer documenting Australian export economy
Strategy

Why your organisation needs an image library, not just a photoshoot

A single shoot gives you a day's worth of content. A library project gives you years. Here's what the Austrade National Brand Image Library taught us about thinking at scale, and how to brief a multi-location, multi-day content project.

February 2026·5 min read
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Photographer reviewing shot list before a corporate photography shoot
Behind the Brief

How to brief a photographer so you actually get what you need

The questions we ask before every shoot that most clients haven't thought of. Usage rights, file formats, turnaround, and why 'just make it look professional' is the brief that produces the least professional results.

February 2026·4 min read
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Abstract visualisation of aphantasia - a photographer who cannot form mental images
Behind the Brief

The Empty Canvas in My Head: A Photographer's Discovery at 49

I am 49 years old, a professional photographer and videographer. Up until recently, I genuinely believed that "the mind's eye" was a metaphor. I was wrong. The discovery changed how I understand everything about my work.

February 2026·6 min read
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HumanAbility career pathway campaign - disability support worker portrait
Behind the Brief

The invisible workforce: what we learned shooting HumanAbility's career pathway campaign

Making documentary subjects comfortable in front of a camera is a skill most photographers underestimate. Here's what we learned spending weeks with nurses, disability workers, and aged care staff, and why portrait authenticity matters more than production value.

January 2026·7 min read
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CASA-licensed drone in flight over Australian landscape - commercial aerial photography
Drone

CASA licensing and why it matters for your drone project

What BVLOS, APV, and restricted airspace actually mean in plain English, and why compliance isn't a box-tick but the difference between a shoot that happens and one that gets grounded on the day.

January 2026·5 min read
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